ICT Africa Headline News

Rwanda: MTN Unveils New Blackberry Tariff Plans

06 March, 2013
Eric Didier Karinganire, Rwanda Focus
March 6, 2013

MTN Rwanda on Wednesday announced two new tariff packages for their Blackberry service customers in order to facilitate them exploit the maximum advantages offered by the ICT tool.

According to Khaled Mikkawi, the CEO of MTN Rwanda, the new plans were designed to be more affordable since they realized that the penetration of MTN Blackberry services is still low. "We want to find the best way of how we can increase such penetration on the use of Blackberry services," he pointed out.

The new tariffs consist of the Blackberry Social Plan which is about enabling MTN customers to easily stay connected on Facebook, Twitter and other social networks. They also get access to Blackberry Messenger (BBM), one Blackberry e-mail account and internet access. The plan also allows customers to search, discover and download mobile apps for their Blackberry smart phone on the Blackberry App World storefront. The plan costs Frw 5000 per month or Frw 1500 per week.

The activation code will be for instance as follows: *347*5000# for the monthly social plan.

The second package is the Blackberry Complete Plan which costs Frw 8000 per month or Frw 2500 per week. It offers internet access, e-mail and social connectivity and it includes all capabilities of the Social Plan as access to one third party email account.

Both new Blackberry service plans are available to post-paid (monthly) and pay as you go customers.

The company had last year announced a 40% reduction on the price of BlackBerry Internet Services per month; reducing it from Frw 20,000 to Rwf12,000, yet Mikkawi noted that this did not serve their target; hence the new plans were done.

So far, the telecom company estimates Blackberry penetration to be around 6000 subscribers and they hope to double it with the new plans in a short time.

The MTN CEO also announced that subscribers of startup SIM cards will enjoy special offers to choose their three favorite friends to call at Frw 10 per minute and free SMS.

The telecom management says that they are doing so in line with the government's ambition to increase the use of ICT tools for better services.

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