ICT Africa Headline News

Microsoft Expands Product Portfolio With Nokia 130

12 August, 2014

Source: Vanguard

 
By Emeka Aginam
Committed to the growth of ultra-affordable mobile phones to end users, Microsoft Devices Group on Monday introduced Nokia 130 into smart phone ecosystem.

The product, according to Microsoft, is expected to be available in the third quarter of this year to select t markets including China, Egypt, India, Indonesia, Kenya, Nigeria, Pakistan, the Philippines and Vietnam.

The mobile phone designed to introduce millions of people to new digital experiences at affordable price no matter the income ladder, the new product combines the everyday essentials that first-time mobile phone buyers expect with the beautiful design, reliability and mobile entertainment they want. Featuring a built-in video player, music player with up to 46 hours continuous playback on a single charge and everyday essentials such as a flashlight, FM radio and USB charging, the device is the perfect introduction to a "mobile first" world.

The Nokia 130 is an ideal handset for first-time mobile phone buyers, or for people seeking a reliable backup phone to complement their existing smartphone.

Built to last with a 1.8-inch color display and outstanding battery life of up to 36 days' standby for the single-SIM variant and 26 days' standby for the dual-SIM device.

Being one of the most affordable mobile phones at a price tag of about N4,000 with video playback, the new product makes new digital experiences accessible to more people.

Accordingly, the device delivers hours of entertainment with the built-in video player which offers up to 16 hours of playback for video stored on a microSD card, MP3 player and FM radio.

With support for expandable microSD storage up to 32GB, alongside the Bluetooth-enabled SLAM application and USB connectivity, it also makes sharing digital content easy, without the need for an Internet connection.

"As demand in the affordable mobile segment continues to grow, Microsoft remains committed to delivering market-leading mobile innovation at each and every price point" Jo Harlow, corporate vice president for Phones, Microsoft explained, adding that, . "It is estimated that at least one billion people in the world still do not have a mobile phone, while at the same time there is increasing demand for reliable backup phones in both mature and high-growth markets."

"With handsets like the Nokia 130, we see tremendous potential to deliver the experience of a 'mobile-first' world to people seeking their first device, and we continue to invest in ultra-affordable devices that will introduce people to a 'cloud-first' world through Microsoft services such as Bing, Outlook.com, and OneDrive."


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