By Gboyega Akinsanmi:
After six months of strategic test-running, Core Media Service Limited has finally unveiled a digital TV station christened Core TV News, established to provide 24-hour news network services.
The company's Managing Director, Mr. Jide Adediran, formally unveiled the digital TV station last week at a news conference he addressed alongside the Public Relations Manager of NTA-Star Network Limited, Mr. Anetor Irete, at the firm's head office, Isheri North.
Speaking at the conference, Adediran explained the rationale behind the establishment of Core TV News, noting that the core agenda of the station was to reach every part of the country.
The managing director said the TV station was floated in 2013, noting that the station started with digitalisation on StarTimes, which he said, offered the right platform to provide national coverage.
He added that the choice of StarTimes attested "to the company's drive to effectively compete in the mass market. We believe in mass market. For every product, we need mass market. Our agenda is to be everywhere. That is why we started with StarTimes. We are already present in 33 states of the federations. We have gone beyond regional TV station. What we are doing here is what everybody will get across the world."
Adediran said the crew of Core TV News "is present everywhere and that makes us different. We do 24-hour news and news-oriented programme. We are not megaphone of any political party. We are 100 percent objective. We do 100 percent media job."
He acknowledged that the media firm was poised to compete, though noted that Core TV news was designed "to run after any firm; neither does it plan to be like any other TV station in the country.
"We are not unmindful of competition. We are not running after anybody. We do not want to be anybody. In six months, we have transformed different stages, and we have come to make a difference. That will show in the way we report and in the extent of our coverage."
He explained the core values of the media firm, which he said, founded on objectivity and integrity. According to objectivity is the first rule of our organisation while integrity is our core values.
Also speaking at the conference, Irete gave an overview of StarTimes operation in the country, noting that NTA-StarTimes Network Limited "is to help Nigeria migrate from analogue to digital TV."
He said StarTimes Network Limited came into Nigeria in 2010, noting that it "is already in 32 cities in the country. Before the end of 2014, we are expanding to 16 more cities. We are not into entertainment alone. We are focusing on sports, news and documentaries among others."