ICT Africa Headline News

Pay TV Channel Revamps to Booost Local Content

08 August, 2014

Source: CAJ-News

By Antony Langat:

Nairobi — PAY television company, StarTimes Media, has unveiled a revamped channel offering for local subscribers.

The revamped service will include local content that will be broadcast through the new self-produced channel, Star Swahili.

The company has partnered with content developers in the country to promote local talent with the major flagship content being Churchill Live - Kenya's leading stand-up comedy show, Samantha Bridal - a wedding reality show with heavy emphasis on the trials and challenges couple's face as they plan their weddings and Upishi Extra - a lifestyle show that aims at showing fast ways to make amazing dishes.

Speaking during the unveiling of the revamped content, the Vice President for Marketing, Hans Han, noted that the company had pre-licensed an array of fresh shows that will air between now and December with an equally exciting offering expected to sustain the channel's subscriber appeal moving forward.

"Star Swahili goes live immediately and promises an unrivaled mix of Kiswahili movies, series, drama, comedy, documentaries, celebrity lifestyles and talk shows. As a company, we are committed to quality content acquisition and development for this and more channels to come key in progressively enriching the television viewing experience for our subscribers," noted Hans.

The channel will be available on all the StarTimes bouquet options including the basic bouquet that retails at Sh 499 per month with the company eyeing growth in similar channel options in the future which will include other Kenyan dialects as well.

The developments come hot on the heels of major plans to set up the Group's Africa Headquarters and Dubbing Centre for Film and Broadcast Television in Kenya at a cost of Sh 6,9 billion.

"This is just a start of our progressive engagements with content developers in the country as we realize there is abundant talent to be nurtured and supported key in growing local productions that have proved very popular in Kenya," said Hans.

Other developments include the introduction of StarTimes Sport 2, said to be a new exciting sports channel that will feature unrivaled sporting action.

It will feature soccer, golf, tennis, rugby, cricket, motor and extreme sports adding to a range of other sports offering from StarTimes, becoming the seventh sports dedicated channel of the over 70 channels available on the pay TV platform.

Among the exciting tournaments to be beamed live via Sport 2 include the French League 1 that kicks off on 8th August 2014 to 23rd May 2015 as well as the UEFA European qualifiers that will feature 24 countries battling it out for the European title.

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