ICT Africa Headline News

Infrastructure, Key to Nigerian Mobile Apps Market Development

06 July, 2014

Source: Vanguard

The Director, Mobile Application Developer and Partner Ecosystem, Middle East and Africa, (MEA) of Microsoft Devices Group, Mr. Joe Devassy has said that Nigeria must address infrastructural challenges to promote mobile apps market development.

Devassy who made the observation last week when he visited CcHUB, Nigeria's open living lab and pre-incubation space at Yaba Lagos restated Microsoft Devices Group commitment to promote Nigerian local apps developers .

He told the tech start-ups at the center that the ability of Nigerian government to get 4G at low cost was very important for the expansion of local apps.

Message to app developers:

While advising the young app developers at the Cc HUB to be innovative , he said, "You need to have consumers for your app. If consumers do not use your apps, you will not be relevant in the ecosystem.

Baseline for apps:

"The biggest challenge in apps market is discovery. The baseline is quality and relevant of the content to the local market.. We increase consumer engagement.

"We engage and promote developers. That is what is unique about us that others are not doing in the ecosystem.", he explained.

Stating that mobile apps development is growing by the day, , he noted that Nigeria is an important market, adding that it is challenging to make money in the mobile apps space.

Our support:

"Iam here because Nigeria is a key market . We are making the right investments in the country in terms of resources and promotion of quality local apps in our store.

"Support for local developers is what sets us apart. We are actively providing consumers with quality products. The biggest currency that developers value is the consumers. We have continued to engage the consumers through identification of best solution . If your app is in the top ten in our store, it will be the toast of the consumers and will have millions of downloads" he explained.

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