Following the recent launch of its flagship mobile device, the Galaxy S5, Samsung Electronics West Africa is offering users of the new device, free gifts through the new Galaxy Gifts application. The Galaxy Gifts package comes pre-installed on all Galaxy S5 smartphones and offers a wide collection of premium mobile services and tools designed to make consumer experience more productive.
Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim, described Galaxy Gifts as part of Samsung's unique ecosystem that seeks to offer the company's customers additional value for their purchase. "For the first time in this market, users of the new Samsung Galaxy S5 smartphone stand to get amazing gifts every day. The Galaxy S5 was designed to offer consumers the most advanced tool to help improve their everyday lives. The Galaxy Gifts application perfectly complements this mission with a comprehensive offering of some of the world's best mobile resources to suit Nigerians' lifestyles," he said.
To facilitate consumer access to its suite of Galaxy Gifts applications, Samsung has partnered some of the country's leading mobile content and service providers including DoBox, Spinlet, Hello Foods and Easy Taxi, among others.
In addition to discounts on meals, movies, books and music purchased from these partners via the application, users of the Galaxy S5 also automatically receive three free movies from DoBox, a Spinlet premium voucher worth N1000 and 25 per cent off their first order via Hello Foods. Consumers also get 50 per cent off their first taxi ride when they use the package's Easy Taxi application alongside seven N700 worth of books from Okada Books.
The Galaxy S5 smartphone features Samsung Premium, an advanced version of the company's original 24-month accidental damage from handling (ADH) warranty. Under the Samsung ADH premium package, consumers will receive a substitute device in the event of screen or liquid damage to their Galaxy S5, at no extra charge.
Director of Information Technology and Mobile for Samsung Electronics West Africa, Mr. Emmanouil Revmatas, said the premium ADH warranty is a demonstration of Samsung's commitment to providing innovative, consumer-oriented service.
"With the original ADH warranty, our consumers got to take their Galaxy S4 for charge-free and no-questions-asked repairs for screen and liquid damage, not once but twice during the first two years of the life of their device. For the Galaxy S5, we have raised the bar. With the Samsung premium warranty, instead of two repair claims, users of the device will now get two instant phone substitutions over the 24-month warranty period, at no extra charge," Revmatas said.
Customers that purchase the Galaxy S5 from Samsung stores and accredited dealers can access the premium warranty service by downloading the ADH premium application from Samsung's App Store and registering their devices within the first 30 days of purchase.
Samsung is also offering a trade-in and upgrade programme for consumers who purchase the Galaxy S5, guaranteeing the future value of the device by up to 25 per cent, to be used on the purchase of consumers' next premium Samsung Galaxy device. Customers who purchase the Galaxy S5 will be able to get 25 per cent back within 12 months, to be used as a discount on their next premium purchase.
Head of Product Marketing for the company's Information Technology and Mobile Division, Ms. Olajumoke Okikiolu described the smart trade programme as an initiative that would further offer much needed relief for customers who wish to move to Samsung's wave-making Galaxy S5 at the earliest possible opportunity.