As the World Cup kicks-off today in Brazil, Twitter is offering football fans a chance to personalize their profiles. One can personalize the Twitter page to reflect the team that s/he is supporting during the tournament.
The process of personalizing one's profile is simple and takes only a few minutes of your time. With the soccer tournament kicking off tonight, this is one of the many ways in which Twitter is letting its users feel actively involved during the month-long event.
Here's the process: After logging in to Twitter from a PC, you will see at the top of your Twitter a sticker written:
"Excited about the World Cup? Choose your side to unlock new custom World Cup features. Love every second of the #WorldCup on Twitter."
The process then continues with every click, according to one's choice. The page you are directed to has national flags of the various countries represented at the tournament accompanied by a text that reads:
"Pick your team to unlock custom profile images, header photos, real-time scores and highlights."
After picking the team of choice, one is directed to another page where you can pick a profile image from a variety of offered pictures, according to the country you have chosen, or you can upload your own picture.
After that, twitter suggests the players, the brands and teams you should follow that are related with the World Cup team of your choice. One can choose to follow or not, it is at your own discretion.
States the message: "Follow the players, teams, and brands below to fill your timeline with Team (whatever team you choose) Tweets."
The next step is finding people you can follow and who share the same interests during this period.
The final step involves authorizing a pre-written tweet that shows allegiance to the team of your choice, preceded by a message that states:
"Your World Cup Tweet is ready to go. May the best team win."
The tweet is posted with a mention to the team you support, a brief question and a link that when followed helps others start and complete the same process.
And when one is done tweeting for the day, on loging out you find a short video that is seemingly advertising the official hash tag for the tournament, #WorldCup, the link to the video podcast is here.
#W orldCup is to be the official hash tag for the tournament and will help Twitter users to talk about the tournament, thereby making searching for details about the tournament via the platform easier.